Promoting Your Small Business in Cardiff: 5 Crucial Tools

Any Cardiff SEO specialist will tell you that if you want to get good results from your online marketing in the future, you have to start planning everything right now. Even in a small city, the most common and popular digital marketing practices have their power and to get decent results, you have to tackle different fields.

  1. Launch an Instagram page.
    You might think that a small business doesn’t need big social media presence, but you will understand how wrong that thought is if you turn to best SEO marketing agencies. Cardiff, at least its younger generation is there too, so if you’re not on Instagram, you’re losing clients. There are tons of opportunities for advertising.
  2. Facebook promotion.
    Did you know that you can invest only $5 and promote your post? That shouldn’t be a major thing, so try to choose the best content or something that could easily go viral and promote that one. Probably every SEO consultant in Cardiff advises this technique to their clients!
  3. Try e-mail promotion.
    If you’re still not using email promotion in 2017, there is something wrong with your strategy. Plenty of big businesses use email as a tool for their digital media campaigns and it works out for them. Some of those even send multiple emails per day! However, you have to be careful here, your e-mail newsletter should contain important information (e.g. if you own a hardware store, there should be information on the goods on sale/upcoming sales). If you’re going too far with your e-mail marketing, you will start losing people.
  4. Communicate on Twitter.
    Services that do digital marketing Cardiff often complain about different social media platforms that create new algorithms or toughen their rules for advertising. But Twitter is still a good tool for outreach. Searching with hashtags is fairly simple and doesn’t require any extraordinary skills, but can help you maintain a strong presence on social media. As a business owner, you will have to talk to people, ask questions, maybe communicate with others to get their opinion. Of course, link posting also counts here.
  5. Get involved with Youtube.
    When people seek SEO services Cardiff, they mostly work with content optimization. It’s a rare thing for someone to recommend Youtube as an optimization tool. However, you are killing two birds with one stone here, you can improve your content by using different videos and you will improve your ranks with the proper tags. Oh, even three birds, your audience will definitely appreciate you diversifying your content and will treat you more seriously.
  6. Don’t ignore Google+.

Yeah, it’s not the best platform for interacting with people or getting a new audience. But the majority of marketing companies (Cardiff based or nearby) tend to forget its bigger role: local SEO. Google+ presence will improve your SEO efforts and will make those more successful on a local level, which is exactly what you need.

It’s quite easy to run a marketing strategy when you have the right tools and know their importance. The only thing you have to do next is to start using those tools to increase your sales and profits. It’s crucial to remember that even the less popular tools like Google+ can make a big difference on a local level. And sometimes the local level is just what you need.

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