Any Cardiff SEO specialist will tell you that if you want to get good results from your online marketing in the future, you have to start planning everything right now. Even in a small city, the most common and popular digital marketing practices have their power and to get decent results, you have to tackle different fields.

  1. Launch an Instagram page.
    You might think that a small business doesn’t need big social media presence, but you will understand how wrong that thought is if you turn to best SEO marketing agencies. Cardiff, at least its younger generation is there too, so if you’re not on Instagram, you’re losing clients. There are tons of opportunities for advertising.
  2. Facebook promotion.
    Did you know that you can invest only $5 and promote your post? That shouldn’t be a major thing, so try to choose the best content or something that could easily go viral and promote that one. Probably every SEO consultant in Cardiff advises this technique to their clients!
  3. Try e-mail promotion.
    If you’re still not using email promotion in 2017, there is something wrong with your strategy. Plenty of big businesses use email as a tool for their digital media campaigns and it works out for them. Some of those even send multiple emails per day! However, you have to be careful here, your e-mail newsletter should contain important information (e.g. if you own a hardware store, there should be information on the goods on sale/upcoming sales). If you’re going too far with your e-mail marketing, you will start losing people.
  4. Communicate on Twitter.
    Services that do digital marketing Cardiff often complain about different social media platforms that create new algorithms or toughen their rules for advertising. But Twitter is still a good tool for outreach. Searching with hashtags is fairly simple and doesn’t require any extraordinary skills, but can help you maintain a strong presence on social media. As a business owner, you will have to talk to people, ask questions, maybe communicate with others to get their opinion. Of course, link posting also counts here.
  5. Get involved with Youtube.
    When people seek SEO services Cardiff, they mostly work with content optimization. It’s a rare thing for someone to recommend Youtube as an optimization tool. However, you are killing two birds with one stone here, you can improve your content by using different videos and you will improve your ranks with the proper tags. Oh, even three birds, your audience will definitely appreciate you diversifying your content and will treat you more seriously.
  6. Don’t ignore Google+.

Yeah, it’s not the best platform for interacting with people or getting a new audience. But the majority of marketing companies (Cardiff based or nearby) tend to forget its bigger role: local SEO. Google+ presence will improve your SEO efforts and will make those more successful on a local level, which is exactly what you need.

It’s quite easy to run a marketing strategy when you have the right tools and know their importance. The only thing you have to do next is to start using those tools to increase your sales and profits. It’s crucial to remember that even the less popular tools like Google+ can make a big difference on a local level. And sometimes the local level is just what you need.

Before putting all your eggs in one basket and going for the first SEO services in Cardiff which sounds like a good idea, here are our suggestions for questions to ask your potential new marketing agency in Cardiff.

DO I WANT MORE THAN SEO SERVICES?

This is an important question, because more often than not, you will be wanting an SEO firm who can tie their work into the rest of your marketing strategy.

A lot of firms who do SEO, of course also work in all aspects of marketing, and so it might be to a Cardiff based digital agency, rather than just a pure SEO company you turn.

However, if all you want doing is SEO, then you might not necessarily need the firm with the flashiest website or even one that are at the top of the Google listings. People will usually seek out the best SEO firms for themselves, hence the lack of need to advertise.

CAN I CONTACT A PAST CLIENT?

Any SEO company worth their salt should be able to put you in contact with some either current or past clients, who can provide you with a reference.

Whilst we wouldn’t expect them to give you their entire client history, one or two happy customers should be easily found.

CAN YOU TELL ME YOUR WORST CLIENT EXPERIENCE?

You need to know how the person that you are thinking of hiring deals with difficult people and difficult scenarios.

WHAT WAS YOUR HARDEST JOB?

Ask the firm that you have in mind, how they dealt with an utter disaster.

Have they ever worked on a blacklisted or penalised site? How did they manage to turn the fortunes around of a company from such a bad starting point?

CAN I HAVE A COMPREHENSIVE WRITTEN QUOTE?

It is a good idea to have a full written quote, detailing a breakdown for all the charges that you will incur.

Don’t take a word of mouth offer or price – you need to know how much you will be charged overall and if there are any retainer fees.

ARE THERE ANY EXTRAS WHICH WILL BE ADDED TO THE PRICE?

Likewise, are there any ongoing charges or extras which you do not know about?

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WILL YOU TELL ME WHAT CHANGES YOU HAVE MADE TO MY SITE?

When an SEO company works on your site, they will inevitably change things. You need to know what they are doing to your site and why.

Make sure you understand any changes that they have made to your site, because when you both part company, you still need to understand how it works.

HOW WILL YOU IMPROVE MY RANKINGS?

Don’t beat about the bush when it comes to discussing results. Ask the provider how they will improve your website ratings. Do they promise to get you to number one in the Google rankings?

If they absolutely guarantee it, treat this claim with caution.

DO YOU USE BLACK HAT SEO PRACTICES?

It is essential that you know exactly what types of practice the SEO company will utilise on your site.

It is your site and your business. If you cannot afford to be de-indexed by Google, then it is up to you to find out exactly what methods they will employ.

WILL YOU DO A TECHNICAL SEO AUDIT?

A good SEO provider will mend any broken links and 404 errors and generally carry out a technical audit of your site. Make sure that the people you hire include this in their work.

WHAT HAPPENS AFTER WE PART COMPANY?

It is important to know who owns what on your website, after your time with the company has ended. Will they remove their content at the end of the contract?

We hope that these questions will stand you in good stead for hiring the right Cardiff SEO agency!!

Let LEDs Shine A Light into Your Home This Summer

It doesn’t have to be Christmas to let the fairy LED strip lights sparkle and it doesn’t have to be like the Spanish Inquisition just to position a few inbouwspots buiten for garden or LED spotjes to enhance your interior look.

As this article will prove, the use of inbouw LEDspots and other types of spotlights, up lights and even LED inbouwspots dimbaar badkamer which are dimmable LED spotlights for your bathroom, can transform your previously work a day bathroom into a deluxe home spa, ripe for relaxation and pampering!

THE BATHROOM

Starting with what can often be the smallest room in the house, the loo or the bathroom might be a modestly sized space, which has to cram everything in. This can often mean that the lighting has been traditionally a tad basic, probably limited to just one bulb.

The good thing about LEDs is that they tend to be more waterproof than old fashioned incandescent bulbs, but please, do check that you are definitely installing badkamer inbouw led spots which are specifically meant for the bathroom area.

Recessed lighting can be used to great effect in the bathroom, to illuminate those dull spots and spotlighting in particular might shine a light onto those “task” areas such as the bathroom basin and mirror.

Once again, LEDs can take many forms here and LED strips can be a great way to illuminate your mirror in a pretty manner, which also helps with the application of make up as well.

LED strips as well as the correct sort of recessed and down lights might also be used around the bathtub, to enhance the glow as you relax.

As long as you have checked that these are the correct type to use in proximity with water, these may make a safer choice than candles.

THE LIVING AREAS

These days, the trend for lighting in communal areas is not to blind people with one or two extremely bright bulbs, focused only in the centre of the room, but to build up a gradual but layered effect all over the space.

Because also these days, more people are embracing open plan living, then we are seeing the re-emergence of the sitting- dining room or the dining- kitchen area. We are also seeing a shift towards just one downstairs living space comprising of lounge, kitchen and dining space.

If you are opting for this kind of treatment in your home, then it is important to open out the lighting to the task in hand.

TASK LIGHTING

Firstly you need to consider the practicalities of the lighting requirements for your space.

If this is principally the kitchen area then clearly, you are going to need enough light to see by, to prepare food.

In the olden days, a strip light flashed in an ugly manner from the kitchen, which made it too bright and impersonal.

Today, modern strip lighting does not have to be like that and newer fluorescent lighting is stylish, cost effective and even atmospheric.

LEDs have a big part to play in the kitchen lighting revolution and are highly useful as task lighting. With the correct use, your recesses could be brought back into the light, making your kitchen area look bigger and even cleaner!

Spotlighting is essential we think in any modern kitchen, but this is not the only potential use for LEDs.

AMBIENT LIGHTING

The other strength of LEDs in either the kitchen or living areas is to provide an ambient light, which is enough to see by comfortably, but does not dazzle or shine.

This has been made even more achievable by the advent of dimmable LEDs, which have improved manifold since their first inception.

In times gone by – and not even that long ago – dimmer switches often did not work with LED bulbs. The good news is that today they can get along just fine together, however, you do need to by a dimmer switch which is compatible with LEDs.

Ambient lighting is not just limited to dimmable LEDs, or even effective recessed lighting.

We love the new trend of LED strips illuminating areas no one ever thought to brighten up before.

How about running a strip along the stairs, to help see in the dark, or across the skirting boards?

LED strips have even been placed under the bed, perfect for kids who are scared of the dark!

These days, the options are not confined to one ‘main’ area light and a couple of table lamps. LEDs can transform your living areas into focused and separate zones when necessary, dimming to a comfortable glow when you want to unwind.

So, the Wix SEO hero competition enters its final leg. It is already far too later for new entrants to this SEO hero challenge.

Just to recap, here are the basic rules of the SEO hero competition.

 

  • THE WEBSITE MUST BE IN ENGLISH

The website which is entered for the Wix SEO hero challenge must be in the English language.

  • THE DOMAIN MUST BE REGISTERED AFTER 16TH NOVEMBER 2016

Pre-existing domains may not be used for this SEO hero competition.

  • ENTRANTS MUST REGISTER BETWEEN 16 NOVEMBER AND 16 DECEMBER

So it is too late now for any more entries!

  • ADMIN KEYS MUST BE GIVEN TO WIX FOR GOOGLE ACCOUNTS

All entrants require to be registered with Google and have a Google analytics account, which Wix has the admin rights over.

  • THE COMPETITOR’S WEBSITE MUST ABIDE BY THE RULES OF GOOGLE

All the entrants must abide by the terms and rules that Google has, when it comes to ranking websites.

Why this is potentially contentious is discussed a little further on.

  • THE AIM IS TO RANK HIGHER THAN WIX FOR THE SEARCH TERM ‘SEO HERO’, SEO HERO MEDIA IS TRYING TO BEAT THIS COMPETITION.

The aim of the competition is to rank higher than the hosts, Wix, for the search terms ‘SEO hero’. But is this even possible?

 

HOW IS THE COMPETITION BEING JUDGED?

Well, this is the million-dollar question, or, to be more accurate, the $50000 question!

What is known is that the competitors must abide by the terms of Google search engine and not use any methods which Google would disapprove of.

The competition will exclude local search results and focus only on organic search results.

Any competitors not meeting the full conditions of the SEO hero competition will be notified by the moderator.

 

WHEN IS THE COMPETITION JUDGING PERIOD?

The period of time which this competition is to be judged in, is very nearly upon us.

Between March 13th and March 15th, the judging process will take place.

It will begin on the 13th March at twelve noon (time local to the moderator) and there will be a second search that day, performed at 8pm, local time.

In short, there will be two searches a day, undertaken at 12 noon and 8pm, per day of the competition period.

If there is no overall winner at the end, a final search will take place on the 16th March, at noon. Only the websites judged to be finalists, shall be considered for the winning entry.

 

SO WHAT ARE THE POTENTIAL PROBLEMS WITH THIS COMPETITION?

Well, apart from the fairly obvious fact that it will be very hard to outrank Wix, a company with two decades of experience, for the search term ‘SEO hero’ there is also some slight question about the methods of judging.

Exactly how will websites be judged to be complying with the Google guidelines could be problematic.

Some suggest a problem with judging of the links on the competing websites, could make it hard for judges to know whether these are ‘genuine’ links or ones that have been deliberately manipulated to boost rankings – something that is against the Google terms.

There may be other scams that determined wannabe search engine optimization winners will try, but one thing is for sure.

The competition may be hard, but all the competitors should be on an equal footing – except perhaps Wix!

Practical Things You Can Do to Reduce Climate Change

Climate change is a serious problem that is affecting people all over the world. As temperatures increase and weather patterns become more extreme, it is important for all of us to do our part in living a lifestyle that is both healthier for the earth and healthier for us as its citizens. This may seem like a daunting task, but there are actually many practical things you can do to reduce climate change.

 conserve

– Take public transportation. One of the biggest reasons that climate change is occurring is because our heavy use of fossil fuels for transportation is causing temperature increases, as well as increasing pollution. When fewer of us drive our own cars, the impact on the planet is reduced. If you live in a major city, you likely have a train or bus that you can take to work. If you live close enough to your workplace, you can also walk or ride a bike. Although it may take slightly longer, it has a great positive effect on the environment. You may also want to consider carpooling to work with friends if none of the options listed above work for you.

– Recycle whereever you can. If for some reason your neighborhood doesn’t yet have recycling services with your trash services, then instead save your recycling every week and take it somewhere where your recycling can be processed. If you have items that you want to get rid of, see if you can find someone else who will get good use out of it, or if it can be deconstructed and used to make something new instead of just throwing it out. This reduces the amount of waste polluting our planet.

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– Minimize your use of energy at home. Switch off lights and electronic devices whenever you can – not only will this reduce your electricity bill, but it also reduces your reliance on potentially damaging and non-renewable power sources like coal and oil. Take things to the next level by looking for devices that use less energy, like LED lightbulbs and EnergyStar appliances, which are designed to work in a way that is energy efficient.

– Be conscious of your thermostat, and try to only use it when you really need it. Just a few degrees change in your home’s temperature can make a huge difference when it comes to reducing your carbon footprint. Many termostats nowadays are programmed to be energy efficient, so you don’t have to adjust them manually. You can deal with the temperature change by using battery powered fans in the summer and extra blankets in the winter.

– Research the environmental impact of the products that you are interested in before you buy them. If you purchase snacks that are made organically and come in recyclable packaging, for example, you’ll be supporting companies with responsible practices, which will in turn encourage them to keep working and eventually discourage companies that don’t use these practices. Many products now list this information on the label to make things easier.